Facts & Figures

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A growing number of organizations is looking for new ways to differentiate themselves with relevant ideas and solutions that not only address buyer pain, but also improve customer experience and value perceptions.

Customer-centric thinking calls for a new mindset: shifting from a straight path to purchase to building long term relationships. In this process, building thought leadership is essential to ensure sustainable success in the digital, social and mobile channels used in the buying process.

  • 67% of the B2B buyers journey is now done digitally
  • 87% of B2B buyers has a moderate to major effect on purchasing decisions
  • 84% of CEO’s and VP’s use Social Media to make purchasing decisions
  • 61% of B2B decision makers said that winning vendors delivered a better mix of content appropriate for each stage of the purchasing process
  • Most important influencers on purchasing decisions are: Industry Expert & Analysts + Peers & Colleagues
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Main challenges

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Most organizations fail to put “muscle” behind the idea by executing disciplined thought leadership programs in sales, marketing and media channels.

There are several good reasons for this:

Thought leadership marketing is a relatively new discipline. Originally pioneered by professional services leaders such as McKinsey, IBM and the Gartner Group, it has now become an executive priority for most B2B marketers.

Most marketers lack the in-house resources, processes and organizational structures to create ideas and research that opens doors, breaks through clutter and changes buyer perceptions of value.

The traditional agencies that sales and marketing executives look to for support cannot generate the insights, quality of content or level of process integration necessary for these programs to succeed.

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Thought leadership model

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Ready to create your own program?

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Example: Three month trial

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1. Co-writing 2 articles on a strategic theme

•  including links to co-author
•  including call to actions for further reading to co-author


2. Invites to relevant target audience from our influencers followers to like/share/comment


3. Introduction to relevant people that responded from co-author [e.g. nice to connect]


4. Promotions of articles/content via:

Twitter:
•  Tweets to promote article at 35.000+ followers & direct messages to target audience

•  Introduction message to connect with co-author

LinkedIn:
•  New post on influencers profile page

•  New post on Awesome Big Data Group (3.000+), including featured article

Other platforms:
•  Emailing to subscribers (3.000+)
•  Pulse posting to relevant Linkedin Groups (8.000+)
•  Submissions to publish via 20+ blogs, including Datafloq, Data Science Central and KDNuggets
•  Option to publish on owned website/blogs
•  Introduction message to connect with co-author

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