When you’re using analytics data to make important online marketing decisions, you want to be sure that your data are trustworthy. The organization in this case wanted to determine and monitor the data quality on one of their websites. Adversitement introduced Qmon, which monitors 100% of the web analytics tags on a website, to ensure that the measurements are correct.
After implementing Qmon we saw that most tags and implementations were carried out correctly, so most of the data turned out to be trustworthy. On the other hand, Qmon did find some issues in the tagging, which we solved in cooperation with the company’s IT department.
The insights that Qmon delivered on the website were reason enough for this recreational retailer to extend the implementation to all their websites across Europe.
Qmon ensures that data quality is no longer an issue and implementing it only takes one line of DimML code.
Qmon helped the company to really acknowledge that the quality of their analytics data is at the right level and will remain there because it is monitored continuously.
Qmon boosted data quality with 20%. And now the data quality is proven to be right, the organisation can confidently put the data from their analytics to good use. Especially when the implementations on all European platforms are carried out.