Usability Engineering

Why?

Optimize your web site through usability engineering. Combine your web analytics data with qualitative studies in usability engineering to fully understand why and how your visitors behave.

Usability tools and methods

The tools and methods we use for usability studies are:

• Expert reviews
• Usability tests with users
• Online card sort
• Online surveys
• Persona's and scenario's
• Online focus groups
• Workshops
• User centered web site design
• A/B and multivariate testing
• Mobile usability test lab

Quick wins

With our quick wins studies you can optimize in a short time your:

• Booking flow and checkout process
• Content and layout
• Navigational structure

What for?

Our usability specialist can help you:

• Redesigning your web site being user friendly.
• Answering the questions why and how deriving from your web analytics reports.
• Designing effective banners
• Formulating effective marketing campaigns
• Design for encouraging your visitors to behave a desired way

Downloads

Usability Expert Review Whitepaper

 

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What does the expert say?

"Look at your website from visitors’ perspective. Make it easy and a pleasure to use and encourage them to undertake certain actions. In the end, they make your money."

Yvonne van Laarhoven, Usability Engineer