A/B & Multivariate Testing

Why?

Realtime measuring the impact of different (re)designs in order to optimize your web site.

What and what for A/B testing?

This method allows you to measure the impact of (re)designs such as different web pages, banners, products, online orderprocesses. A/B testing (also known as a split test) is an ideal method to measure the performance of online marketing initiatives.

What and what for Multivariate testing?

With multivariate testing you can test several variables or combinations to measure the impact and contribution of each single variable. Multivariate testing is an ideal method to measure which combination is the most effective.

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What does the expert say?

"These research methods can be very easy or very complicated. In either way, these are one of the fastest and most efficient ways to test and measure different elements (or combinations) on your web page in order to optimize your online business."

Jeroen Jaspar, Business Consultant