Test&Target

What for?

Improving user experience by testing different web site design, content, navigation, landing pages, banners and campaigns. With Omniture Test&Target you can target specific marketing offers, products and content to different segments of visitors or individuals.

Why Omniture Test&Target?

Omniture Test&Target is:

• Marketer driven tool.
• Little or no IT development needed.
• Design tests with HTML, images, text, dynamic content.
• Possibility to design a test among different pages.
• Possibility to run multiple tests at once.
• Easy integration with SiteCatalyst, SearchCenter and your CMS data.

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What does the expert say?

"This tool provides marketeers to set up, analyze and undertake action very fast and easy. Omniture succeeded to create a marketer driven tool for multivariate and a/b/n testing and targeting."

Yvonne van Laarhoven, Usability Engineer