Genesis

What for?

Automate integration of all your digital marketing tools into Omniture Genesis.Your applications, data and processes will become more effective by being integrated into an analytics-empowered digital marketing econsystem.

Why Omniture Genesis?

Use Omniture Genesis to:

• Use success metrics from different applications in SiteCatalyst
• Identify and target the most meaningful customer segments
• Increase customer engagement and loyalty
• The whole is greater than the sum of its parts. Combining marketing information delivers greater value than using the tools separately.

---

What does the expert say?

"Genesis is a platform to share data between SiteCatalyst and marketing applications. Genesis provides better insights, increases the effectiveness of marketing campaigns and allows for detailed analyses."

Joost van Wattingen, Implementation Consultant