Test&Target user

Course:	Test & Target user
Duration:	1 day
Location:	In company
Prerequisites:	SiteCatalyst user training basic, SiteCatalyst user training advanced
Follow-up:	OCP Analyst/Architect/Administrator Discover on Premise

 

 

 

 

Description

Learn key terminology and concepts, how Test & Target works, and the simple steps to get started. In this session, you will gain hands-on experience in setting up a campaign, creating an offer, reporting, and monitoring tests.  Start creating Adboxes and Redirectors, the building blocks for testing the performance of your ads within (third party) ad networks. You will vary the content of your ads and see real-time results. Find your sweetest selling spots, by learning how to: quickly set-up segment filters in your tests, display different content based on different segment conditions, target different site design layouts with Mboxes, and deliver completely unique content to various segments concurrently.

Agenda

• Terminology and concepts
• Interface elaboration
• Campaigning
• Adboxes
• Varying content
• Mboxes