SiteCatalyst User Basic

Course:	SiteCatalyst user training basic
Duration:	2 days
Location:	In company
Prerequisites:	KPI mapping
Follow-up:	SiteCatalyst user training advanced, OCP SiteCatalyst, OCP Implementation

 

 

 

 

Description

During this workshop students will be introduced to web analytics as an exact approach towards measuring marketing effectiveness. How the quantitative study of web site visitor behavior can lead to new insights and business models. By following the circular optimization methodology a continual upwards spiral in marketing and sales effectiveness can be realized.

With SiteCatalyst being a highly custom application, it is required to have a set of desired success events listed through the KPI mapping course. The interface training will take participants through the Omniture Suite covering all menu items and featured report options with hands on exercises to gain full understanding. Day two will be dedicated to setting up calculated metrics as well as bookmarking in dashboards and distribution. Additional features as Dashboard player, Click map and data importing will be demonstrated.

Agenda

• Web analytics introduction
• A methodological approach
• SiteCatalyst interface session
• SiteCatalyst features demonstration
• Creating calculated metrics and dashboards
• Adding context, sharing dashboards and bookmarks