SiteCatalyst User Advanced

Course:	SiteCatalyst user training advanced
Duration:	2 days
Location:	In company
Prerequisites:	KPI mapping, SiteCatalyst user training basic
Follow-up:	OCP SiteCatalyst, OCP Implementation
Additional:	Omniture Certified Professional (OCP) SiteCatalyst exam

 

 

 

 

Description

The key to increased conversion is understanding your visitor. In this course you will learn how to identify and act on important segments on your site by understanding how to use advanced tools and features to create actionable data. You will learn how to create and monitor campaigns in SiteCatalyst. You will also learn how to integrate your SiteCatalyst data with data external to your website, in order to understand your business from end to end.

This course is an excellent preparation for taking the Omniture Certified Professional: SiteCatalyst certification.

Agenda

• Segmentation overview
• Classifications and SAINT
• Campaign management 
• Custom variables
• Excel integration
• VISTA
• Data Warehouse