Academy
SearchCenter User
| Course: | SearchCenter user |
| Duration: | 1 day |
| Location: | In company |
| Prerequisites: | |
| Follow-up: | OCP SiteCatalyst, OCP Implementation |
Description
This course will teach you how to use Omniture SearchCenter, the bid management tool that combined with SiteCatalyst enables full campaign management, bid automation, and success reporting. In this course, you will learn how to centralize bid management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated e-mail alerts. You will also learn how to generate custom and automated reports as well as intelligently optimize keyword campaigns.
Agenda
• Introduction to SearchCenter
• Importing and Creating New Campaigns
• Managing and Optimising Campaigns
• Measuring Keyword and Campaign Effectiveness
• Monitoring Campaigns and Processes
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