HBX User

Course:	HBX user training
Duration:	1 day
Location:	In company
Prerequisites:	None
Follow-up:	WA advanced with HBX, OCP Analyst HBX, OCP Architect HBX

 

 

 

 

Description

During this workshop students will be introduced to web analytics as an exact approach towards measuring marketing effectiveness. How the quantitative study of web site visitor behavior can lead to new insights and business models. By following the circular optimization methodology a continues upwards spiral in marketing and sales effectiveness can be realized.

The HBX interface is the pivot for getting the right information about web site visitor behavior and turning this into proven and predictive intelligence. The interface training will take participants through all menu items and featured reports with hands on exercises go gain full understanding. Additional features as Report Builder, Active Viewing, Message board and the help module will be demonstrated.

Agenda

• Web analytics introduction
• A methodological approach
• Working with KPI’s
• HBX interface session
• HBX features