Web Analytics Introduction

Course:	Web Analytics Introduction
Duration:	0,5 day
Location:	Adversitement office / In company
Prerequisites:	None
Follow-up:	Web Analytics advanced, KPI mapping

 

 

 

Description

During this workshop students will be introduced to web analytics as an exact approach towards measuring marketing effectiveness. How the quantitative study of web site visitor behavior has led to new insights and business models.

Web sites, on and offline marketing efforts can benefit hugely from the now available continues fact based optimization by means of driving sales and leads, lowering variable expenses as well as maximizing budgets. Central in the course are the circular methodology of web analytics best practice and the concept of setting and managing KPI’s.

Agenda

• What is Web Analytics?
• Why Web analytics?
• Characteristics of Web Analytics
• A methodological approach
• Working with KPI’s
• Business fit
• Evolve and Excel