KPI Mapping

Course:	KPI mapping
Duration:	0,5 day
Location:	In company
Prerequisites:	None
Follow-up:	SiteCatalyst user training basic / HBX user training

 

 

 

Description

KPI’s, Key Performance Indicators, are the core success factors that demonstrate the performance of a web site by giving a very condensed insight into key summarized status metrics. This session is all about mapping the performance indicators of specific importance to the particular business case. General business goals are translated to web site targets, which in turn get broken down into actionable metrics. For every website stakeholder an individual subset of KPI’s are set up ready for optimization by the web analytical approach of effectiveness measurement.

Agenda

• Web Analytics recap
• A methodological approach
• Introducing KPI’s
• Setting and handling KPI’s
• Distributing KPI’s
• KPI’s in the WA interface