NetInsight
Gain deeper insights more quickly and easily with Unica’s next-generation Web analytics
With Unica NetInsight, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Unica NetInsight is a next-generation Web analytics product designed from the ground up to meet the full range of today’s and future online analysis requirements.
As the Web’s importance as a marketing channel continues to grow, optimizing the experience of your website visitors by understanding what’s working and what’s not on your company’s website is now a mission-critical responsibility. Website analysis is an increasingly demanding process that requires marketers and web analysts to drill deep for details about visitor behavior, often in unanticipated ways.
With increased sensitivity to privacy and security questions, how can you get the information needed about each visitor’s behavior on your site if you prefer an in-house software solution for web analytics? How can you obtain a web analytics data mart with complete behavioral profiles of visitors across both the public and secure, i.e., https, sections of your website while avoiding costly homegrown development? And how can you integrate click data with other marketing or customer data warehouses while keeping all data exclusively on premises?
The answer is Unica® NetInsight®, a web analytics software program architected from the ground up for easy deployment, implementation, and use – not just by analytics experts, but by every marketer:
- Powerful and flexible reports: Forrester writes that “NetInsight excels at reporting and analysis”
- Built-in web analytics data warehouse: granular data is always available, without buying additional product modules, for drill-down, slicing-and-dicing, and auditing metrics, even if unanticipated when the site was tagged
- Open data architecture: visitor data is stored in standard database systems with a fully documented web analytics data schema providing a strong core for integrating web analytics with business intelligence, data mining, CRM, etc.
- Broad support for environments: conforms to your organization’s preferred IT standards by supporting a broad choice of operating systems and databases
- “Soft-tagging” infrastructure: reduces complexity of implementations dramatically through a unique approach to data collection with page tagging and other methods
- Flexible deployment and migration options: available as web analytics software or on-demand, with easy migration from one to the other after initial deployment
- Part of Unica’s complete interactive marketing solution: individual visitors or segments can be selected for immediate inclusion in outbound or inbound marketing
Unica NetInsight is a next-generation web analytics product designed from the ground up to meet the full range of today’s and future online analysis requirements.
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Tel: +44 207 060 2814
