Omniture launches new version of SiteCatalyst

Adversitement provides insight into new features

With the launch of SiteCatalyst 14.7, Omniture is offering even more ingenious features for the measurement, analysis and optimisation of online marketing results. It will henceforth be possible to view conversion percentages as graphics and to set alerts in order to monitor the performance of web sites more accurately. Moreover, the admin console has been significantly expanded with various tools. Adversitement, an e-marketing consulting agency specialised in web analytics, is already working with SiteCatalyst 14.7 and is extremely enthusiastic about the additions.

The new features of Omniture's SiteCatalyst 14.7 further enhance companies’ capacity to generate more profit from online business. For example, there is a new dashboard interface that gives users the option to display, print and share important strategic information. Moreover, version 14.7 responds to the launch of Apples iPad. SiteCatalyst can create reports on Internet usage via the iPad. And that is not all. Sophisticated changes have also been implemented in other parts of the software package.

Conversion figures in graphic form
Adversitement has been working with SiteCatalyst for many years and is very enthusiastic about the new features of version 14.7. “From now on we can display conversion percentages not only as absolute figures, but also in graphic form”, says Joost van Wattingen at Adversitement. “Then you can see, for example, which turnover a product or campaign has generated at a glance. In addition, SiteCatalyst 14.7 offers extensive options for the setting of alerts, making it even simpler to pro-actively inform all the involved parties in relation to the performance of a web site.”

Admin console
The admin console was also updated. Van Wattingen: “From now on, you can send every new user a welcome e-mail that contains all of the information required to view a report. The option to examine actions at the organisational level is new. This gives you a good impression of what is occurring in the field of dashboards, user logins, calendar events, alerts and much more. Finally, it will henceforth be possible to move or delete processes – for example bookmarks and planned reports – when you remove the account.”

More information at Adversitement
SiteCatalyst 14.7 has been available since 9 April. Anyone who wishes to gain more information on the update can contact Adversitement, via www.adversitement.com or .

Note for the editors:
For more information on this article, please contact Mirte Romanillos, marketing manager of Adversitement, via or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .