Company
News
Marketing Channel Report presents overview of online marketing
Last Updated (Tuesday, 30 November 1999 00:00) Friday, 23 July 2010 13:40
UDEN, the Netherlands -- Omnitures Online Marketing Suite is introducing a new feature called Marketing Channel Reports. At a glance the reports provide an insight into the costs and revenues of all types of online marketing within an organisation. The reports include all possible channels from paid/unpaid search results to e-mail campaigns and from social networks to affiliate marketing. 'They show exactly what the balance is between the different channels', says Joost van Wattingen of Adversitement, an e-marketing consultancy that specialises in web analytics.
The Marketing Channel Report is a new part of Omnitures Online Marketing Suite. The reports are available to all existing users and identify key success factors of online marketing tools. These include leads, turnover and orders. The conversions are mirrored against the costs. Users can then see at a glance whether a campaign or means of communication produced a return (or a sufficient return). Transparent circle charts and graphs pinpoint where successes or losses occur.
Maximum ROI
Realism is an extremely important property of the Marketing Channel Reports. Van Wattingen: 'The Marketing Channel Reports will undoubtedly prove their value because they show the truth about online marketing within an organisation. By combining all types of traffic - paid and organic search results, affiliates, referrers, etc. - in one report, you can very accurately draw up the balance sheet and find out which active marketing channels actually contribute something to conversion. What's more, this report displays conversion based on both the initial visit and the converting site visit - the 'first and last touch' principle – which provides a transparent picture of the ratios of visitor acquisition and actual conversion in each channel. Add to this the possibility to incorporate fixed and variable costs in the reports and you have in your hands a powerful tool for generating even more traffic and maximising your return on investment.'
Once-only configuration
All SiteCatalyst users will get these new capabilities. It is first necessary to configure the marketing channels, however. But this does not require any advanced IT knowledge and it can be done within the existing SiteCatalyst interface. This has the added advantage that no additional licences are required. After once-only configuration SiteCatalyst is optimally configured for use of the Marketing Channel Reports. The interface however enables immediate changes or additions e.g. in case of a new marketing channel being added.
More information from Adversitement
Adversitement has produced a concise white paper that contains all relevant information about Marketing Channel Reports. The document is obtainable on the Adversitement website at www.adversitement.nl or by phoning +31 (0)413 – 259 249
Adversitement receives Award: “Winner - Best Overall Omniture EMEA Partner”
Last Updated (Thursday, 19 August 2010 12:51) Friday, 21 May 2010 09:39
Adversitement is proud to receive this recognition from Omniture, our valued partner.
London - May 21st 2010. Bob Nieme, CEO and founder of Adversitement, is proud to announce that Adversitement has been honoured this year with the prestigious “Best Overall EMEA Partner Award” from Omniture. Adversitement was awarded this title for generating the biggest financial contribution to Omniture, in terms of revenue, with over 250 completed projects across more than 100 Omniture clients.
‘This title confirms our devotion to the Web Analytics and business optimization landscape. It’s great to work together with Omniture, jointly satisfying our customers’ needs, said Bob Nieme, filled with pride. ‘Marking the 5th anniversary of the Omniture EMEA Summit, this award was the jewel in the crown.’
Omniture
Andrew Bartlam, Director EMEA channel and alliances at Omniture, adds: ‘Adversitement is unique in that they are Omniture’s only partner, 100% focused on our solution suite. They have over 45 certified professionals and the levels of customer satisfaction they gain is always very high. It therefore gives me great pleasure to congratulate them with this award!‘
More information at Adversitement
The Summit was held in London, on May 20th & May 21st 2010, and is an annual event. Anyone who wishes to gain more information on the award, the Summit, or Omniture in general, please contact Adversitement via www.adversitement.nl or +31 (0) 413 – 259 249.
Omniture launches new version of SiteCatalyst
Last Updated (Thursday, 15 April 2010 11:31) Tuesday, 13 April 2010 14:56
Adversitement provides insight into new featuresWith the launch of SiteCatalyst 14.7, Omniture is offering even more ingenious features for the measurement, analysis and optimisation of online marketing results. It will henceforth be possible to view conversion percentages as graphics and to set alerts in order to monitor the performance of web sites more accurately. Moreover, the admin console has been significantly expanded with various tools. Adversitement, an e-marketing consulting agency specialised in web analytics, is already working with SiteCatalyst 14.7 and is extremely enthusiastic about the additions.
The new features of Omniture's SiteCatalyst 14.7 further enhance companies’ capacity to generate more profit from online business. For example, there is a new dashboard interface that gives users the option to display, print and share important strategic information. Moreover, version 14.7 responds to the launch of Apples iPad. SiteCatalyst can create reports on Internet usage via the iPad. And that is not all. Sophisticated changes have also been implemented in other parts of the software package.
Conversion figures in graphic form
Adversitement has been working with SiteCatalyst for many years and is very enthusiastic about the new features of version 14.7. “From now on we can display conversion percentages not only as absolute figures, but also in graphic form”, says Joost van Wattingen at Adversitement. “Then you can see, for example, which turnover a product or campaign has generated at a glance. In addition, SiteCatalyst 14.7 offers extensive options for the setting of alerts, making it even simpler to pro-actively inform all the involved parties in relation to the performance of a web site.”
Admin console
The admin console was also updated. Van Wattingen: “From now on, you can send every new user a welcome e-mail that contains all of the information required to view a report. The option to examine actions at the organisational level is new. This gives you a good impression of what is occurring in the field of dashboards, user logins, calendar events, alerts and much more. Finally, it will henceforth be possible to move or delete processes – for example bookmarks and planned reports – when you remove the account.”
More information at Adversitement
SiteCatalyst 14.7 has been available since 9 April. Anyone who wishes to gain more information on the update can contact Adversitement, via www.adversitement.com or .
Note for the editors:
For more information on this article, please contact Mirte Romanillos, marketing manager of Adversitement, via or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
MPC: Online Marketing's Newest and Hottest KPI
Last Updated (Thursday, 15 April 2010 08:24) Thursday, 01 April 2010 12:44
For several years, a crack R&D team at Omniture, An Adobe company, was put on the task of finding a way to measure buyer intent based on the pressure an index finger inflicts on a mouse and how it affects visitor engagement and sales. Once we locked them in the office basement and cut off their water supply, they quickly came up with a solution that can be measured with Omniture SiteCatalyst! We’re sure it’s accurate.
We’re proud to introduce the mouse click heuristic as applied to the measurement technology's capabilities: 
I = Intent
Mp = Mouse pressure
The fervor with which the finger presses against the left button, or as we like to call it “the money spot,” on the mouse.
Ma = Mouse acceleration
Ignoring Newton’s Laws completely, we don’t care about the mass of the body making the click, we only care about the speed in which the hand on that body moves its mouse around the mouse pad in the act of making a purchase.
Si = Sweat index
As far as marketers are concerned, now a sweaty palm is a good thing!
D = Device
Is this the classic roller ball mouse that picks up the stray hairs and dander from the mouse pad, or the latest and greatest cordless red laser that finely calibrates the slightest twitch of the wrist?
Does this formula work? Don’t listen to us, listen to your peers in this totally real testimonial video:
Since “Mouse Metrics” are still in the Beta phase, and will not be released until we have flying cars and X-ray glasses, see what you can do with Omniture Online Marketing Suite in the meantime!
Source: http://www.omniture.com/en/mcp_intent_metrics
Omniture Announces Version 2 of Online Marketing Suite at Omniture Summit 2010
Last Updated (Tuesday, 30 November 1999 00:00) Thursday, 04 March 2010 09:36
Expansion of Suite Includes New Solutions for Dynamic Ad Targeting, Display Ad Remarketing, Mobile Analytics and Facebook Marketing
SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today unveiled an expanded version of its Online Marketing Suite during the company’s annual customer event, Omniture Summit 2010, held in Salt Lake City, Utah. The Omniture Online Marketing Suite is the industry’s first integrated suite of applications and services that enables marketers to unleash the power of their customer data to optimize ad spend and conversion. The suite helps marketers create relevant, personalized experiences for their customers.
“We have been adding new products, features and offerings to the Online Marketing Suite since it was introduced, further strengthening its ability to help our customers become more efficient, relevant and profitable marketers,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s ground-breaking enhancements, along with those made over the past year, have together matured the Omniture Online Marketing Suite into the marketing platform of choice for the digital CMO.”
“The complexity of the marketer’s job continues to increase as customers engage with companies through online and offline channels, including new channels that did not exist just a few years ago, such as social networking sites,” said Bill Gassman, research director, Gartner. “Companies increasingly need an integrated marketing approach to acquire new customers, coordinate engagement with them across multiple channels and provide a better overall customer experience.”
Today’s Omniture Online Marketing Suite 2.0 announcements include:
* A new solution utilizing Omniture SearchCenter and Omniture SiteCatalyst to buy media on Facebook and measure its influence across digital marketing channels.
New Display Advertising Optimization
* Display Targeting Solution from Omniture
o Using Omniture SiteCatalyst customer segment data, advertisers can purchase placements that are shown to just these segments.
o With Omniture Test&Target, advertisers can further optimize these ads in real time with A/B and multivariate testing to dynamically show only the ads that drive key metrics.
o Partnerships with leading ad networks enable better remarketing to anonymous visitor segments.
New Mobile Analytics Enhancements
* App Measurement for iPad is now available to all SiteCatalyst customers to measure the application usage of mobile applications being run on the iPad.
* Additionally, the devices database within SiteCatalyst has been updated to recognize iPad devices, so marketers can now include reporting by this mobile device within their SiteCatalyst environment.
New Online Analytics Enhancements
* Omniture has expanded its partnership with Experian and Experian’s anonymous demographic data will be available within SiteCatalyst to identify high-value customer segments. Experian will also resell the Online Marketing Suite and be fully trained to deliver consulting services for Omniture Test&Target.
* SiteCatalyst now features advanced dashboarding capabilities that make dashboards easier to read, annotate and print. Additionally, dashboards can now be copied to other report suites, or exported as a .pdf or .html file for easier distribution.
Expansion of the Ecosystem
* Omniture Idea Exchange is a new resource for Omniture users to communicate directly with Omniture engineers and product managers for feature requests and the status of such requests.
* Announced at Summit 2009, Omniture Developer Connection is approaching 10,000 registered developers.
* More than 250 technology partners now provide applications (including 46 freely available apps) and solutions that integrate with the Omniture Online Marketing Suite.
Since announcing the suite last February at Omniture Summit 2009, Omniture has made ongoing enhancements to the suite that include:
Omniture SiteCatalyst Integration with Twitter
* This service offering leverages the Omniture open API platform to help customers bring actionable Twitter data into their SiteCatalyst dashboard. Omniture customers can then answer important questions about their business, such as “who is talking about my brand and how are we influencing them?”
App Measurement for Facebook
* Marketers can now use the Online Marketing Suite to measure the popularity and success of Facebook applications. Marketers can gain insight into the correlation or relationship between Facebook applications, site traffic and other online channels such as Web, mobile, video, etc.
Viral Video Measurement
* Companies can now more effectively measure viral video across video sharing sites, removing many of the delays and challenges of measuring the impact of viral video on customer acquisition and conversion.
App Measurement for Blackberry, Symbian and Palm
* Omniture’s application measurement capability can now help marketers and developers using the Blackberry, Symbian and Palm platforms understand how users are engaging with their applications and how these applications affect conversion metrics.
comScore Integration
* This offering combines the power of Omniture's Web analytics with comScore's new Media Metrix 360 hybrid audience measurement to create a unified digital audience measurement system. This enables publishers to represent themselves in a more comprehensive manner to advertisers, and advertisers to better optimize their media planning with the benefit of more extensive media reach data.
Landing Page Optimization
* Using a SearchCenter integration with SiteCatalyst and Test&Target, search engine marketers can now test landing pages across campaigns and ad groups.
Source: Omniture
Omniture Acquisition
Last Updated (Friday, 30 October 2009 10:53) Friday, 30 October 2009 10:30
On October 23, 2009, Adobe Systems Incorporated (Nasdaq: ADBE) announced the successful completion of its tender offer for all outstanding shares of Omniture, Inc. (Nasdaq: OMTR) at a price of $21.50 per share in cash.
Adobe’s acquisition of Omniture was completed on October 23, 2009, in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis.
Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion
Last Updated (Thursday, 17 September 2009 14:59) Thursday, 17 September 2009 14:56
Adobe Systems said it would buy the Web analytics software company Omniture for about $1.8 billion, giving the maker of content-creation software a way to let marketers monitor the effectiveness of such content.
Adobe, based in San Jose, Calif., will pay $21.50 a share in cash, a premium of 24 percent over Omniture’s closing stock price Tuesday. Omniture shares jumped nearly 26 percent in after-hours trading.
Read more: Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion
Mobile Video Audience Grows 70% in Q209
Last Updated (Monday, 07 September 2009 10:26) Monday, 07 September 2009 09:55
The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009, according to Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption across TV, the internet and mobile devices.
Mobile Ad Spend to Rise, But Still Leave Room to Grow
Last Updated (Thursday, 27 August 2009 09:16) Thursday, 27 August 2009 09:12
Mobile Internet ad spending is expected to increase fourfold over the next five years, according to new projections from Juniper Research, with emerging markets fueling much of the growth. Despite all the hype, though, mobile ads will remain a small sliver of overall advertising dollars for the foreseeable future.
Juniper predicts worldwide ad revenues on the wireless web will surge to nearly $2 billion by 2014 from $500 million this year thanks to increasing traffic from markets such as India and China, where fixed-line Internet access is limited. The overall mobile ad market (including online as well as text ads, Bluetooth-based campaigns, etc.) is expected to grow at a similar clip, increasing to $6 billion in 2014 from $1.4 billion this year.
Read more: Mobile Ad Spend to Rise, But Still Leave Room to Grow
Page 1 of 3
|
|
|
|
|
|
|