Company
News
Omniture Announces Version 2 of Online Marketing Suite at Omniture Summit 2010
Last Updated (Tuesday, 30 November 1999 00:00) Thursday, 04 March 2010 09:36
Expansion of Suite Includes New Solutions for Dynamic Ad Targeting, Display Ad Remarketing, Mobile Analytics and Facebook Marketing
SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today unveiled an expanded version of its Online Marketing Suite during the company’s annual customer event, Omniture Summit 2010, held in Salt Lake City, Utah. The Omniture Online Marketing Suite is the industry’s first integrated suite of applications and services that enables marketers to unleash the power of their customer data to optimize ad spend and conversion. The suite helps marketers create relevant, personalized experiences for their customers.
“We have been adding new products, features and offerings to the Online Marketing Suite since it was introduced, further strengthening its ability to help our customers become more efficient, relevant and profitable marketers,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s ground-breaking enhancements, along with those made over the past year, have together matured the Omniture Online Marketing Suite into the marketing platform of choice for the digital CMO.”
“The complexity of the marketer’s job continues to increase as customers engage with companies through online and offline channels, including new channels that did not exist just a few years ago, such as social networking sites,” said Bill Gassman, research director, Gartner. “Companies increasingly need an integrated marketing approach to acquire new customers, coordinate engagement with them across multiple channels and provide a better overall customer experience.”
Today’s Omniture Online Marketing Suite 2.0 announcements include:
* A new solution utilizing Omniture SearchCenter and Omniture SiteCatalyst to buy media on Facebook and measure its influence across digital marketing channels.
New Display Advertising Optimization
* Display Targeting Solution from Omniture
o Using Omniture SiteCatalyst customer segment data, advertisers can purchase placements that are shown to just these segments.
o With Omniture Test&Target, advertisers can further optimize these ads in real time with A/B and multivariate testing to dynamically show only the ads that drive key metrics.
o Partnerships with leading ad networks enable better remarketing to anonymous visitor segments.
New Mobile Analytics Enhancements
* App Measurement for iPad is now available to all SiteCatalyst customers to measure the application usage of mobile applications being run on the iPad.
* Additionally, the devices database within SiteCatalyst has been updated to recognize iPad devices, so marketers can now include reporting by this mobile device within their SiteCatalyst environment.
New Online Analytics Enhancements
* Omniture has expanded its partnership with Experian and Experian’s anonymous demographic data will be available within SiteCatalyst to identify high-value customer segments. Experian will also resell the Online Marketing Suite and be fully trained to deliver consulting services for Omniture Test&Target.
* SiteCatalyst now features advanced dashboarding capabilities that make dashboards easier to read, annotate and print. Additionally, dashboards can now be copied to other report suites, or exported as a .pdf or .html file for easier distribution.
Expansion of the Ecosystem
* Omniture Idea Exchange is a new resource for Omniture users to communicate directly with Omniture engineers and product managers for feature requests and the status of such requests.
* Announced at Summit 2009, Omniture Developer Connection is approaching 10,000 registered developers.
* More than 250 technology partners now provide applications (including 46 freely available apps) and solutions that integrate with the Omniture Online Marketing Suite.
Since announcing the suite last February at Omniture Summit 2009, Omniture has made ongoing enhancements to the suite that include:
Omniture SiteCatalyst Integration with Twitter
* This service offering leverages the Omniture open API platform to help customers bring actionable Twitter data into their SiteCatalyst dashboard. Omniture customers can then answer important questions about their business, such as “who is talking about my brand and how are we influencing them?”
App Measurement for Facebook
* Marketers can now use the Online Marketing Suite to measure the popularity and success of Facebook applications. Marketers can gain insight into the correlation or relationship between Facebook applications, site traffic and other online channels such as Web, mobile, video, etc.
Viral Video Measurement
* Companies can now more effectively measure viral video across video sharing sites, removing many of the delays and challenges of measuring the impact of viral video on customer acquisition and conversion.
App Measurement for Blackberry, Symbian and Palm
* Omniture’s application measurement capability can now help marketers and developers using the Blackberry, Symbian and Palm platforms understand how users are engaging with their applications and how these applications affect conversion metrics.
comScore Integration
* This offering combines the power of Omniture's Web analytics with comScore's new Media Metrix 360 hybrid audience measurement to create a unified digital audience measurement system. This enables publishers to represent themselves in a more comprehensive manner to advertisers, and advertisers to better optimize their media planning with the benefit of more extensive media reach data.
Landing Page Optimization
* Using a SearchCenter integration with SiteCatalyst and Test&Target, search engine marketers can now test landing pages across campaigns and ad groups.
Source: Omniture
Omniture Acquisition
Last Updated (Friday, 30 October 2009 10:53) Friday, 30 October 2009 10:30
On October 23, 2009, Adobe Systems Incorporated (Nasdaq: ADBE) announced the successful completion of its tender offer for all outstanding shares of Omniture, Inc. (Nasdaq: OMTR) at a price of $21.50 per share in cash.
Adobe’s acquisition of Omniture was completed on October 23, 2009, in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis.
Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion
Last Updated (Thursday, 17 September 2009 14:59) Thursday, 17 September 2009 14:56
Adobe Systems said it would buy the Web analytics software company Omniture for about $1.8 billion, giving the maker of content-creation software a way to let marketers monitor the effectiveness of such content.
Adobe, based in San Jose, Calif., will pay $21.50 a share in cash, a premium of 24 percent over Omniture’s closing stock price Tuesday. Omniture shares jumped nearly 26 percent in after-hours trading.
Read more: Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion
Mobile Video Audience Grows 70% in Q209
Last Updated (Monday, 07 September 2009 10:26) Monday, 07 September 2009 09:55
The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009, according to Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption across TV, the internet and mobile devices.
Mobile Ad Spend to Rise, But Still Leave Room to Grow
Last Updated (Thursday, 27 August 2009 09:16) Thursday, 27 August 2009 09:12
Mobile Internet ad spending is expected to increase fourfold over the next five years, according to new projections from Juniper Research, with emerging markets fueling much of the growth. Despite all the hype, though, mobile ads will remain a small sliver of overall advertising dollars for the foreseeable future.
Juniper predicts worldwide ad revenues on the wireless web will surge to nearly $2 billion by 2014 from $500 million this year thanks to increasing traffic from markets such as India and China, where fixed-line Internet access is limited. The overall mobile ad market (including online as well as text ads, Bluetooth-based campaigns, etc.) is expected to grow at a similar clip, increasing to $6 billion in 2014 from $1.4 billion this year.
Read more: Mobile Ad Spend to Rise, But Still Leave Room to Grow
Forrester Forecast: Global Online Population To Hit 2.2 Billion By 2013
Last Updated (Thursday, 23 July 2009 08:38) Thursday, 23 July 2009 08:35
The number of people online around the world will grow more than 45 percent to 2.2 billion users over the next five years, according to a new report by Forrester Research, Inc. (Nasdaq: FORR). Asia remains the biggest global Internet growth engine: 43 percent of the world's online population will reside in Asia by 2013, with 17 percent of the global online population in China. Growth rates in the US, Western Europe, and the major industrialized nations in Asia Pacific such as Australia, Japan, and South Korea will slow to between 1 percent and 3 percent. The top-line, five-year forecast is available to select Forrester clients in the report "Global Online Population Forecast, 2008-2013"; subscribers to Forrester's ForecastView receive more detailed forecast data.
Read more: Forrester Forecast: Global Online Population To Hit 2.2 Billion By 2013
New Twitter Research: Men Follow Men and Nobody Tweets
Last Updated (Monday, 15 June 2009 12:01) Monday, 15 June 2009 11:52
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?
We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.
Read more: New Twitter Research: Men Follow Men and Nobody Tweets
IAB Europe releases its online advertising expenditure research 2008
Last Updated (Monday, 15 June 2009 11:52) Monday, 15 June 2009 11:50
Annual study finds that growth slowed significantly in mature markets to under 20% as search remains the most popular online advertising format.Brussels 10th June 2009: The Interactive Advertising Bureau Europe (IAB Europe) has just released the findings of its annual advertising expenditure survey for the year ending December 2008. Compiled by IAB Europe then processed and analyzed by PricewaterhouseCoopers (PwC), this report is the definitive guide to the size and value of the European online advertising industry. The 2008 report contains online expenditure data for 19 markets*.
Read more: IAB Europe releases its online advertising expenditure research 2008
Seventy-Four Percent of the World's Top 50 Online Retailers Use Omniture
Last Updated (Tuesday, 02 June 2009 13:26) Tuesday, 26 May 2009 08:44
Omniture, Inc., a leading provider of online business optimization software, today announced that 74 percent of the top 50 online retailers and 48 percent of the top 500 online retailers use Omniture for Web analytics, site search, search engine marketing or other online marketing functions, according to Internet Retailer magazine's "2008 Internet Retailer Top 500" (IR 500) ranking of the top retailers on the Web. During the last 4 years, the percentage of the IR 500 using Omniture increased from 12.4 percent to 48 percent.
The recently announced Omniture Online Marketing Suite(TM), the industry's first integrated suite of applications to help optimize customer acquisition and conversion, is helping the nation's largest retailers better use their marketing dollars and achieve stronger ROI. This suite has benefited online retailers, who are often early adopters of technology as they work to collapse marketing silos and streamline the consumer experience with more relevant, personalized interactions. Because the Omniture Online Marketing Suite is flexible and highly modular, retailers can tailor the suite to help meet their specific or unique business requirements.
Omniture also provides retailers with the ability to measure how video, mobile devices, widgets, social media and other Web 2.0 channels influence conversion -- such as gauging the impact of video-based product tours or promotions on sales.
A recent report from Forrester Research outlined the opportunity that online retailers have to become even more relevant to their customers despite a difficult economic environment. "Even as consumer confidence hovers around all-time lows and most consumer companies struggle to even match last year's revenue, shoppers are nonetheless turning to the Web and driving growth in the online channel. Despite the fact that consumers are in the midst of unprecedented belt-tightening, online retail is one of the only types of retail outlets poised to fare reasonably well during the economic crisis," (Trends 2009: US Online Retail, April 2009, Forrester Research).
"Omniture's rapid adoption is fueled by more than a decade of experience working with leaders in the retail industry," said Josh James, CEO and co-founder, Omniture. "We have accrued in-depth knowledge and best practices of how to help retailers meet key business requirements and regularly use this knowledge in our product development efforts and consulting services."
To learn more about Omniture's Online Marketing Suite and the company's solutions for retailers, please visit www.omniture.com.
Source: Yahoo Finance
Page 1 of 2
+31 (0) 413 259 249
|
|
|
|
|
|
|