Telco: Vodafone Business Case

Assignment

Vodafone encountered several major online projects in recent years, including a redesign of the web site, a completely new online store and several additional initiatives. Adversitement was asked to integrate web analytics into these projects.

 

Result

At this time, web analytics is an integral part of the online activities of Vodafone. All online marketing and sales reports can be constructed on the basis of web analytics data and enriched with external data, where Adversitement created an automatic distribution of these reports in consultation with Vodafone. A very valuable result is the adoption and diffusion of web analytics; all knowledge is fully shared within the Vodafone organization. Almost all web analytics questions can be answered internally and where necessary Adversitement is consulted.

 

Other telco references:

Belcompany
Debitel
Telenet
Typhone