Omnitures Online Marketing Suite is introducing a new feature called Marketing Channel Reports.

At a glance the reports provide an insight into the costs and revenues of all types of online marketing within an organisation. The reports include all possible channels from paid/unpaid search results to e-mail campaigns and from social networks to affiliate marketing. 'They show exactly what the balance is between the different channels', says Joost van Wattingen of Adversitement, an e-marketing consultancy that specialises in web analytics.

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